Email Marketing Manager

Overview

As the Email Marketing Manager at Endy you will manage the execution of emails, from setup, targeting and testing to deployment and data monitoring. You will collaborate with multiple teams and own the email process from start to finish. You have a passion for email marketing and only want to see the best in our email marketing program.

 

What you’ll do:

  • Drive and develop email cadence in customer acquisition, retention, or post sale communication
  • Automations and overseeing the execution/technical setup
  • Using customer data to personalize the email experience segmenting and targeting personalized messaging to curated email list based on demographics or funnel stage
  • Ownership of email calendar, creative briefing, testing plans, and prioritization
  • Managing and forging strong relationships across all teams to determine the appropriate email content, cadence, and creative executions
  • Weekly, monthly, long-term reporting, and providing strategic recommendations and tests based on performance
  • Improving all KPIs: deliverability, open rate, click rate, conversion rate, opt-out rate, revenue, ROAS as well as specific business goals around individual campaigns
  • Strong understanding of CAN-SPAM and email regulations across all relevant regions and ability to enforce internally
  • Strong understanding of best in class email marketing, new tools and software, and desire/ability to create a best in class program, participation in email marketing community
  • Ownership of sweepstakes partnerships and calendar, as well as performance

 

Who you are:

  • 5+ years email marketing experience
  • HTML/CSS coding experience
  • Prior experience with email personalization and dynamic content
  • Expertise in email marketing best practices
  • Understanding of email deliverability metrics & tech integrations
  • Strong analytical skills
  • Strong communication skills and attention to detail
  • Ability to manage various projects at once in an ever-changing environment, while working well with and inspiring cross-functional teams
  • You love sleep!

 

Perks:

  • Weekly catered team lunches
  • Fully stocked kitchen of snacks and drinks
  • Beer Fridays
  • We’ve got you covered with health and lifestyle benefits
  • Wellness program
  • The works! (mattress, pillow, sheets)
  • Flexible vacation policy
  • Quarterly team events
  • Open concept office with a collaborative team