Facebook Ad Operations Specialist

Overview:

As Endy’s Facebook Ad Operations Specialist, you will be responsible for executing strategy as well as building and optimizing paid social media campaigns. You will work with the team to test, scale, and optimize Facebook and Instagram campaigns designed to deliver customers with the highest lifetime value at the lowest CPA possible.

The ideal candidate for this position has a firm social media and analytical background in paid media with a strong discipline for driving conversions and delivering real ROI. They are data-driven, overly positive, hungry for success, love challenges, expert multi-taskers, enjoy working in a fast paced environment and like to have fun in their daily work life.

Sleep easy knowing we are committed to cultivating a diverse and inclusive workplace.

 

What you’ll do:

  • Apply appropriate analysis and optimization techniques to aggressively scale paid media campaigns on Facebook and Instagram.

  • Run both prospecting and retargeting campaigns that successfully push potential customers down the purchase funnel.

  • Construct top targeting segments based on campaign goals through fan demographic data, Facebook insights, Affinity markets, 1st Party Data (Custom Audiences, etc.) and other available data.

  • Use data from Facebook as well as our internal multi-touch attribution tools to expand, evolve, and optimize paid social media campaigns.

  • Run multivariate tests in order to determine highest performing creative and target markets to increase campaign performance.

  • Work closely with Customer Acquisition Strategists and other members of the team and provide thought leadership, strategic insight, and clear communication (written and verbal) to exceed KPIs and hit deadlines.

  • Provide conversion-focused ad creative direction and occasionally write ad copy based on past data learnings.

  • Ensure proper tracking, attribution, and consistency across diverse programs and channels.

  • Reporting: analyze data to maintain and forecast monthly budget and ROI figures, and to provide key insights and recommendations on campaign performance.

  • Staying current with best practices, strategies, legislation and industry standards related to social media marketing, analytical & e-commerce tactics.

 

Who you are:

  • 3+ years managing conversion-focused digital advertising campaigns with ROI-related KPIs

  • 2+ years managing Facebook Ads (3+ Months managing Instagram Ads)

  • Highly proficient in Facebook’s Ads Manager and/or Power Editor.

  • Experience managing LinkedIn Ads, Twitter Ads, Pinterest Ads; a plus.

  • Comfortable with A/B testing tools and methods to prove statistical significance between ad and target market variations.

  • Comfortable at quickly using Excel for data analysis and manipulation (pivot tables, modeling, etc.).

  • Proven skills in ad copywriting; a plus.

  • Experience in Google Analytics or other analytics software.

  • Experience using Project Management software; BaseCamp a plus

  • You love chasing a challenge, thrive on fast-paced environments

 

Perks:

  • Weekly catered team lunches

  • Fully stocked kitchen of snacks and drinks

  • Beer Fridays

  • We’ve got you covered with health and lifestyle benefits

  • Wellness program

  • The works! (mattress, pillow, sheets)

  • Flexible vacation policy

  • Quarterly team events

  • Open concept office with a collaborative team

Closing Date: January 31, 2019